Opening a lens to our ideas creates an exposure. The digital revolution has meant that lens-based artists can expose their work to an ever widening new audience around the world.
In May and again in November Vente – Privee has invited us to feature 15 ephemeral sculpture photographs in a looped slideshow on the giant digital facade of their new building in Paris. At 8 meters x 12 meters, this is the largest digital screen in Europe and will be viewed each day by 350,000 people. It will run for 24 hours a day, from 28th – 31st of May then again from 30th November to 3rd December this year.
This month our environmental sculpture Diamond Lake Ice Circle is among a collection of land art works curated for L’Officiel Voyage Russian edition, a magazine dealing with arts and culture. It will expose our land art work to a discerning Russian audience. Other works included are Anish Kapoor’s Descension, Christo and Jeanne Claude’s Walking on Water, Singing Ringing Tree by Tonkin Liu and Light Field by Bruce Munro.
Our ephemeral sculptures have resonated with French and Russian curators and editors. We can’t know how the works will be received or what response to expect. Who knows what this exposure may produce?
Images of the Martin Hill installation on the Vente – Privee giant screen will be posted here in May.